My friend Amy started something in Cleveland. She talked a fireman into posing for a photo wearing her bra. We later got another group of firemen to pose with both of us, and two of them were wearing our bras. I haven't gotten copies of those pics yet.
In Michigan, I designed and created a pink panther bra (our team is the Pink Panther Patrol) When I spotted a fireman on day two, I couldn't resist carrying on the tradition, and from there it blossomed.
Final count, 2 firemen (one is in a red medical shirt) 3 firemen/EMT's, a doctor, a policeman (he was the hardest to coerce), my walking partner for San Diego, and my sweet hubby!